unorthodox , free-thinking clothing , where repurposed and concious garments are our mode de vie .
“ people have enough stuff, but they don’t have enough meaning ” : Seth Godin
the need to collectively reconsider our approach , and the effects fast-fashion has on our planet and each other , has never been greater .
ACID HEART threads are robust and as sharp as they are conscious , replete with eco-friendly and biodegradable materials and packaging .
be seen in plain sight : each camo jacket is deliberately repurposed , in a complete contradiction to its original intent . this vision modifies them into something that totally opposes its fundamental purpose .
reject tradition : our tees and totes are produced using only sustainable and conscious materials . they're visual rejections of historical and societal traditions , and sartorial beacons to conscious free-thinkers .
